Starting off the day bright and early, two very talented student teams stepped up to the stage to present their spa concepts ? one from Cornell and the other from University of Houston.
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Cornell Presents Mente Spa and Studio
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Mente Spa and Studio is designed for customers who are turned off by traditional gym experience. Of the people the team surveyed, it was found that a majority had a hard time maintaining health and fitness goals; 50% of people with gym memberships quit within 6 months; obstacles prevent them from being consistent with physical activity; they feel uncomfortable in the traditional gym environment; and they wish the gym was a place to relax and unwind, and not a place to dread to go after work.
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The proposed concept aims to inspire and engage the mind, and offer a place where guests can regularly engage in learning and development and address the need for a place to exercise for those who need to relax. This will be done through providing clean, serene space, where guests can experience a variety of movement classes and intellectual classes, set goals to achieve with personal trainers, experience the serenity of the spa, and attend to mind, body and spirit.
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The target market is highly educated women ages 35-54, and a secondary market includes highly educated men and women ages 55 and older and 28 and older. Mente would be located in yoga active suburbs with a population of 50,000 and a median household income of $75,000.
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Design aspects would create a world that values art, ideas and imagination, and guests could browse music books and art in retail, sit by the fire and have tea. Social interaction is encouraged, or for those seeking solace, a meditation lounge is available, where people can listen to guided recordings.
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The Studio would provide workout and stretch equipment designed to instill a sense of play. Dance, tai chi, qi gong, yoga, guided stretch, and Pilates classes would be offered. Art and d?cor remind you that you?re not in an ordinary yoga studio, but a place that values and inspires the mind.
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The second floor consists of a mind space, a private workout, and separate men?s and women?s locker rooms that feature stretching areas. The studio and the spa would be located on the same floor, separated with sound-proofed walls ? ?this would encourage fitness guests to be curious about the spa as they make their way to the studio,? the team said.
The spa would focus on massage treatments named after yoga concepts and poses, and guided meditation recordings would play during treatments in an effort to unite the mind, body, and soul experience, in addition to enforcing the spiritual and mental aspect of Mente.
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The online aspect, which is included with membership, will offer guests access to videos of their favorite classes to take advantage of while traveling or on vacations.
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Social and mental engagement sets Mente apart, the team said. The target guest is curious about engaging in discussions and learning about personal wellbeing. Marketing details and business plans were also provided.
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University of Houston?s ModerNature Spa
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Social. Spa. Lifestyle. Is the motto of the University of Houston?s ModerNature Spa concept. Inspired by the traditional healing nature of the Turkish hammam, slow beauty and the slow movement, the spa aims to provide a wellness experience that allows guests to integrate those components into their lifestyles and to encourage a social spa lifetsyle.
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The proposed spa concept would make Austin, Texas, the home to its first location because Forbes named the city the fastest growing and healthiest city in the U.S. in 2011.
Signature treatments and design are inspired by the Turkish hammam, and movement classes, lifestyle therapies, and signature treatments? would work together for a complete mind, body, and spirit improvement.
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On the operations end, this concept would put a strong emphasis in creating a sense of trust and team work amongst the employees. It would dedicate an entire floor to employees with an employee multifunction room and even an outdoor terrace. The team believes that if the employees are treated well, they will in turn provide a great level of service to the guests. Managers will provide training, team spirit, and ensure that the team is multi cultured to reflect a global presence.
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The team also specified that it would implement a web-based management system using SpaBooker, as it fits their innovative concept through real-time booking and revenue management. The web-based system will also allow receptionists to use iPads to assist guests throughout the facility.
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The target market for ModerNature is the middle income generation Y group middle income living in Austin, ages 25-45. Because cost is the main barrier between generation Y and the spa experience, ModerNature will offer competitive pricing, the team said. More specifically, because the team feels that social interaction is something lacking in the spa industry, ModerNature seeks to cater to the young professional woman looking for social healthy activity by offering a healing ritual for a healthy lifestyle.
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Other notable design features include a salt wall located against the cold room. A warm room is located next to locker room so guests can sit down, relax, socialize and enjoy beverages before and after spa treatments. LEED certification will be sought after; rain water collection systems will be put in place, energy efficiency will be a priority through use of low- or zero-carbon energy systems. Air and wind barrier systems inside the building will circulate air and create natural environment, in addition to skylights and trees. Marketing details and a business plan was also provided.
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As you can see, these teams have really thought out every component of creating a spa and wellness concept. We can?t wait to see what the next two teams have to present tomorrow!
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